Grocery Store Cooperative

KOMPAS/IQBAL BASYARI

Sutik, owner of Della Jaya grocery shop, arranges merchandise and goods belonging to Rungkut Makmur Sejahtera Cooperative at her shop in Surabaya, East Java, Wednesday (21/11/2018). The Surabaya City Government formed a grocery store cooperative to enable traders to sell products cheaper than the network minimarkets.

Despite growing competition from minimarket chains, grocery stores in Surabaya are maintaining their existence by establishing cooperatives, purchasing goods together and increasing their capacity to retain consumers.

Minimarket chains have become a real threat to grocery stores. Strategic locations, diverse products and an attractive store layout are some of the advantages minimarkets have in winning consumers\' hearts, whereas minimarkets do not always offer goods at lower prices than grocery stores.