Middle-class Consumers Vulnerable

The middle-class residential market of owning a Rp 200 million-Rp 1 billion housing unit is considered a vulnerable group. Developers are hit by land licensing issues to finance residential projects.

KOMPAS/AGUS SUSANTO

A heavy equipment is leveling the ground at the Meikarta District 1 project in Cibatu Village, Cikarang Selatan District, Bekasi Regency, West Java, Friday (6/1/2023).

JAKARTA, KOMPAS — Consumers who are looking for a house with a price under Rp 1 billion are often easy targets for malicious developers. Manipulative marketing strategies in the form of massive promotions, multiple discounts and affordable prices often fool consumers.

Based on data from the National Consumer Protection Agency (BPKN), consumer complaints related to housing are one of the highest. From 2017 to 6 January 2023, housing complaints received by the BPKN reached 3,034 cases. The housing issue is only a level below consumer complaints in the field of financial services which reached 3,081 cases.