A Strategy Needed to Win Competition in Our Own Country
Indonesia is the largest consumer of halal products at an estimated US$214 billion, about 10 percent of global halal products. However, a large portion of halal products sold in the country consist of imported products.
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Two employees make cookies in the production room of the Nutsafir Lombok business, which is engaged in food processing based on local agricultural grains in West Nusa Tenggara (NTB) in Mataram, Thursday (1/7/2021). Businesses engaged in the halal industry face various challenges, from the Lombok earthquake in 2018 to the pandemic in 2020.
JAKARTA, KOMPAS — As the country with the largest Muslim population in the world, Indonesia has become the largest consumer of halal products. However, local industry players have to compete with imported halal products, which are often sold at lower prices. Local entrepreneurs need to innovate and look for strategies to win the competition in their own countries.
According to the State of Global Islamic Economy Report 2020-2021, Indonesia is the largest consumer of halal products at an estimated US$214 billion, about 10 percent of global halal products. However, a large portion of halal products sold in the country consist of imported products.