Susilaningsih, Surabaya ‘Sambal’ on World Stage

Indonesia’s wealth in spices should be preserved through various means. Among these efforts is to popularize diverse spice and seasoning products, such as the different sambal varieties for Indonesian dishes.

KOMPAS/AGNES SWETTA PANDIA

Susilaningsih

“Though it is just sambal (chili sauce), I want this product to jolt the world, not be famous only in Nusantara (Indonesia) or be a mere local champion,” said Susilaningsih, 67, explaining her persistence in producing sambal, which has now whet the appetite of consumers in the United States and Australia.

The founder of the Surabaya sambal business branded Dede Satoe, or DD1, has kept learning and striving since 2011 towards marketing sambal around the globe as a condiment to stimulate the appetite.