Local Tea Producers Prepare to Seize World Market

Based on data from the Food and Agriculture Organization (FAO), tea is the most widely consumed beverage in the world after water. In the last decade, per capita tea consumption has grown 2.8 percent per year.

Kompas/AGUS SUSANTO

Aerial photo of PT Perkebunan Nusantara (PTPN) VII Tea Factory in Pagar Alam City, South Sumatra, Sunday (21/7/2019).

There is an opportunity to expand the niche occupied by Indonesian tea producers in the global market. Product quality and competitiveness are the keys to success in the world of tea.

JAKARTA, KOMPAS— Indonesia is trying to seize the world tea market by taking advantage of the continuous increase in tea consumption. For tea exports to have an optimal impact on the value chain, from upstream to downstream, industry players need to strengthen their competitiveness in terms of product diversification, packaging, promotion and marketing image.