Legislative Candidates Rely on Big Data for Campaign

KOMPAS/TOTOK WIJAYANTO

Display of legislative candidates\' campaign content on social media on Tuesday (29/1/2019).

JAKARTA, KOMPAS -- An increasing number of legislative candidates and political parties are relying on big data in their campaign strategy. Increasing popularity is the ultimate goal of social media campaigns.

A number of political parties and legislative candidates are relying on big data sourced from social media, among other sources, in their digital campaigns. Despite lacking data on its effectiveness in Indonesia, digital campaign is believed to be much cheaper than conventional campaign, which often requires a huge amount of campaign props.