Looking Into the Preferences of Media Audiences
The orientation of the media in processing and conveying information remains in line with the public interest, which is idealistic and pragmatic in nature.
Ignatius Haryanto
Media audiences today are very different from 10-20 years ago. In the past, journalists in the media got information earlier, either through news agencies or from coverage in the field, and then presented it to their audience. The audience would accept what the media presented. Information at that time was more one-sided and the audience was in a passive position to accept what was published in the media.
Now, through the technological revolution since the invention of the internet, audiences have more choices. There are so many media choices. News is more quickly accessible 24/7 and, most importantly, today's audience can also become information providers for the media. Access to information is no longer solely controlled by media people, but certain audiences can also access the same material that journalists read today.