‘Sugar Daddy’ Love Ventures

Some middle-aged men want to remain dominant and be a "hero" over their opposite sex partners, while some young women want to earn easy money. These two desires find an outlet in “sugar” relationships.

Having entered middle age and built a financially established family with increasingly independent children, a man may still want deep intimacy with his wife. He may be keen to pamper her like in the early days. Or he may seek intimacy motivated simply by his male ego.

In fact, some men may feel they are missing what they need from their spouses. As a result, they may look beyond their marriage for a so-called “sugar” arrangement, where they date much younger partners.