Between the Media Industry and Public Trust
Rendi, a collector of NFT or non-fungible tokens for the Kompas daily, took a photo with the Kompas daily newspaper which he collected in the form of NFT during a visit to the Kompas Information Center in Jakarta, Tuesda
A number of newspapers published on Wednesday (3/6/2020), in Jakarta. Several newspaper publications had to be stopped because they were not strong enough to face digital disruption.
Since the last decade, the mainstream press has faced challenges that have risen as the result of digital disruption. This challenge mainly hit printed newspapers, magazines and tabloids, some of which have switched to online platforms. The demand to continue to innovate certainly requires a lot of production costs.
The print media can no longer fully depend on the revenue it gets from advertising. In the UNESCO report (2022), the distribution of advertising in print media globally dropped from 22.9 percent in 2010 to 5.7 percent in 2021. Confronted with this, a number of mainstream media have chosen to offer news content based on a pay-wall or subscription as a strategy to survive.