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Heriyanto, Pioneer of Fine Arts Shows
With the many fine arts exhibitions he organized, Heriyanto became more popular after launching Jogja Art Fair #1 at the Yogyakarta Arts Festival 2008. It was the embryo of the annual Artjog 2010 in Yogyakarta,
The title of the Pioneer of Fine Arts Shows was granted to Heriyanto, 46, at the 2022 Indonesian Cultural Appreciation Night. The man intimately called Heri Pemad maintains the credo that crazy paths lead to sanity: βYen ora edan, ora waras.β
This Javanese expression implies that unless you are crazy, you are insane. It is a metaphor for Heri Pemad in responding to contemporary fine arts and presenting them as art events to the public.