MSMEs Rise from Crisis
Resilience, creativity, and adaptability have proven key for micro, small and medium enterprises (MSMEs) in resisting and overcoming adverse conditions, particularly the heavy impacts of the Covid-19 pandemic.
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Sugeng Prayitno showed a pupet made from cardboard in Kampong Tidar Sari, Kelurahan South Tidar, City of Magelang, Central Java, Tuesday (18/10/2022). His cardboard made pupets widely use as educational tools.
The Covid-19 pandemic dealt a blow to many businesses, including home industries in Magelang, Central Java. Thanks to their resilience and creativity, some businesses have survived and emerged from the crisis. Among them is Sabila Craft, owned by Prajoko (58).
Starting his business in 1997, Prajoko initially created decorative crafts made from the horns and shells he supplied to souvenir producers in Bali. He later developed handcrafted products using scallop shells.