Pop Culture
For enthusiasts of pop culture studies like myself, empirical facts and details are not the most important, because the popularity of most pop culture is short.
The atmosphere at the Citayan Fashion Week location, Dukuh Atas area on a free driving day, Sunday 31 July 2022.
Pop culture is part of the daily lives of urban audiences. Pop culture trends come and go, one after another. This has been common across the centuries. Pop culture is fair and legitimate, without needing to be regulated or ratified by state officials.
The story is different when pop culture attracts massive attention from elite citizens. That happened last month with an activity initiated by youths from moderate economic backgrounds in one of Jakarta's bustling centers: Dukuh Atas. The street activity that was previously ordinary has suddenly become extraordinary since it was named "Citayam Fashion Week" (CFW) by wealthy citizens.