From Sneakers to Jackets, the Sartorial Choices of the President

In developing a climate of innovation, Nah Project targets to release a new product once a month. Each product is conceptualized, researched, engineered and packaged within six months.

KOMPAS/TATANG MULYANA SINAGA

Some shoes from Nah Project, a local brand from Bandung, West Java, Tuesday (14/12/2021). These brand sneakers were used by President Joko Widodo when testing the Mandalika Circuit in West Nusa Tenggara, last November.

Dozens of colorful shoes decorated the walls of the Nah Project office in Bandung, West Java, on Tuesday (14/12/2021). Underneath was a picture of the latest market reference of sneakers.

Shoes created by Nah Project in the last four years have enlivened the competition in the domestic shoe industry. One of Nah Project's products, namely the black Flexknit V3.0 type sneakers, was worn by the President when testing the Mandalika Circuit in West Nusa Tenggara in November. The jacket and helmet that the President was wearing at that time also came from Bandung, nicknamed the City of Flowers.