Young, Competent Village Start-ups

They cooperated with vegetable traders introduced to them by Lambang, and with the vegetables made available, they began to employ administrative, purchasing and packaging personnel as well as couriers.

KOMPAS/REGINA RUKMORINI

A courier shows a vegetable order form from one of the customers of PesanSayuran.com, Sunday (15/8/2021).

Young people living in rural villages no longer consider the agriculture sector dirty or “rustic”. Through innovation and technology, they are initiating agrobusinesses, while at the same time empowering local people.

The unpleasant experience of catching Covid-19 and enduring self-isolation inspired Zakiy Firosi As Syahid, 26, Zahid Fauzi Rahmawan, 26, and Khairul Marzukin, 28, residents of Magelang city, Central Java, to start a business. The difficulty to go out only to buy vegetables gave them the idea of forming a start-up, PesanSayuran.com to provide an online vegetable and food store and delivery service.