Political Parties Need to Work Hard to Embrace Generations Z and Y

To be able to adapt to this aspiration, political parties must immediately change their approach to policymaking and the way they communicate with the younger generation.

KOMPAS/WAWAN H PRABOWO

Rows of flags of political parties participating in the 2019 General Election adorn the flyover in the Senayan area, Jakarta, Sunday (7/4/2019).

A new strategy is needed for political parties to approach Gen Z and Y that have critical views. This generation can become a big contributor to “golput” (absenteeism) in the 2024 election if their aspirations are not accommodated.

JAKARTA, KOMPAS — Political parties need to change their strategy in approaching voters from Generations Z and Y, who are more critical and interested in issues that are close to their daily lives. With about 2.5 years remaining before the 2024 general election, political parties must start working hard to change their approach, both in terms of policy programs and communication patterns, for that generation.