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It’s not just about ‘Instant Noodle’ Diplomacy

The diversity of Indonesian products needed to be continuously increased, both through conventional trade and e-commerce.

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By Hendriyo Widi
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Kementerian Luar negeri RI

Foreign Minister Retno LP Marsudi was the keynote speaker at a meeting of Nigerian and Indonesian business people, last Monday (5/6), in Lagos, Nigeria. The Indonesia-Nigeria Business Forum was attended by more than 140 business actors from both countries in various sectors.

The COVID-19 pandemic has forced Indonesia to further strengthen its trade diplomacy. The government and the private sector have also taken a number of approaches, including the promotion of business cooperation in e-commerce, the establishment of business links between foreign buyers with small and medium businesses or industries and the establishment of counter-trade schemes. The strategies and types of products have been expanded in accordance with the successful “coffee and instant noodle” diplomacy.

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Editor:
naranasrullah
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