Digitalization Helps MSMEs Survive

Encouraging MSMEs to enter the digital ecosystem is not easy. Procuring the digital technology amid the Covid-19 pandemic is a big challenge for MSME owners. Most MSME owners are still unfamiliar with digital platform.

KOMPAS/TOTOK WIJAYANTO

Visitors look at pearl jewelry during an exhibition of superior products for micro, small and medium enterprises (MSMEs) BaliNusra (Bali, Nusa Tenggara) at Grand Indonesia Mall, Jakarta, Thursday (25/3/2021). The exhibition, which was held online and offline, was attended by 20 MSMEs producing cloth, coffee and tea, as well as craft products typical of Nusa Tenggara and Bali.

JAKARTA, KOMPAS — Micro small and medium enterprises (MSMEs) that use digital technology to sell their products and services online are generally able to survive during the Covid-19 pandemic. However, they still have a problem with technology penetration and human resource capacity.

One of the surveys that highlighted the condition of MSMEs during the Covid-19 pandemic was the Grow with Google Impact study conducted by Google and Kantar. The survey was conducted on 1,571 MSMEs who participated in the Gapura Digital and Women Will training program provided by Google. The survey was conducted in April-June 2021.