When Industry and Fandom Meet

BTS and K-pop fans in general were very active. Several forces were behind the buying frenzy of BTS Meal at McDonald\'s outlets: the powers of global industry, social media, and BTS fandom.

KOMPAS/RADITYA HELABUMI

Long queues of online motorcycle taxi drivers who will take BTS Meal orders from customers at McDonald\'s Green Garden fast food restaurant, West Jakarta, Wednesday (9/6/2021).

JAKARTA, KOMPAS – Several forces were behind the buying frenzy of BTS Meal at McDonald\'s outlets: the powers of global industry, social media, and BTS fandom. This industrial phenomenon will continue.

On Wednesday (9/6/2021), members of the BTS ARMY, the official name of the K-pop boyband’s fans, welcomed the launch of the Chicken McNuggets BTS Meal with great fanfare in Indonesia and several other countries.