Batik Guitars Going Global

He decided to quit his job and focus on guitar making in 2009. At first, he produced guitars of passable quality by using laminated wood.

KOMPAS/FERGANATA INDRA RIATMOKO

Guruh Sabdo Nugroho

When he began his online business, 35-year-old Guruh Sabdo Nugroho just sold regular guitars. Later, he ventured into producing guitars decorated with batik motifs. Those products have since attracted guitar lovers in various countries.

Guruh has no background or training in musical handicraft. He studied computer science at college. After graduation, he worked with an internet service provider. His interest in guitars was only piqued in 2007, when he helped sell guitars made by his brother in Sukoharjo regency, Central Java.