Fashionable Show Windows for Local Products
His contacts with different disciplines of science and art brought him a new horizon. He was motivated to be a maker, like a musician who writes songs or a director who creates movies.
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Handoko Hendroyono
Handoko Hendroyono has earned his fame in the advertising world. Bored of promoting others’ products, he has turned to becoming a maker himself. He began with film production. Later he initiated a creative market with an impact on behavioral change.
Handoko has worked with an advertising bureau since 1988, when he was a social welfare student of the School of Social and Political Sciences, University of Indonesia, Depok. He has handled various advertisements. The most familiar one may be that for bottled tea with the phrase “apa pun makanannya (whatever the food)…”, or for mineral water, “sumber air su dekat (the water spring is close by”.