Safeguard the National Media Ecosystem
Digital disruption has created an unbalanced media ecosystem and unfair business competition between global digital platforms and mainstream media.
The logos of mobile apps Facebook and Google displayed on a tablet.
JAKARTA, KOMPAS — The balance of the media ecosystem is a necessity. Media companies must transform in this digital era to survive in an unbalanced ecosystem. However, the state must also be present to regulate the media ecosystem to be healthier and fairer.
Digital disruption has created an unbalanced media ecosystem, unfair business competition, between global digital platforms and mainstream media. The monopoly of content distribution by global digital platforms has created a monopoly in digital advertising. According to MarketingCharts.com in March 2020, Google, Facebook and Amazon controlled 56 percent of ad spending.