Consumer Behavior Triggers Collaboration
Changes in consumer behavior due to the Covid-19 pandemic have triggered the awareness of digital sector players to collaborate to improve services.
(From left to right clockwise) Deputy Chief Editor of Kompas Daily Tri Agung Kristanto, Director of Consumer Service at PT Telkom Indonesia (Persero) Tbk FM Venusiana R, Co-CEO of PT Aplikasi Karya Anak Bangsa (Gojek) Kevin Aluwi, Chief Marketing Officer of PT Media Dokter Investama (Halodoc) Dionisius Nathaniel, and Chairman of the Daily Executive of the Indonesian Consumers Foundation (YLKI) Tulus Abadi in a webinar themed "Digitization: Catching up with The New Era of Consumer" which is a series of the Kompas CEO100 Forum, Thursday (14 / 1/2021).
JAKARTA, KOMPAS — Changes in consumer behavior due to the Covid-19 pandemic have triggered the awareness of digital sector players to collaborate to improve services. Digital companies are also innovating to deal with increasingly tough challenges in efforts to curb the economic impact of the pandemic.
For digital sector players, collaboration serves as support for the micro, small and medium enterprises (MSME) segment as well as a support for the handling of the pandemic.