Digital Literacy and Access Main Challenges of Small Businesses
Social restrictions, including the curbs on movement and the requirement to keep a physical distance due to the Covid-19 pandemic, have created a new routine that has led to the birth of the "stay-at-home economy".
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A woman arranges a display of locally produced coffee on Thursday (23/7/2020) at a business meeting on micro, small and medium enterprises (MSMEs) in Mataram, West Nusa Tenggara (NTB). Local MSMEs have developed superior products from the NTB administration’s economic assistance for earthquake-affected communities. Today, MSMEs in Lombok have said they have been encouraged by the transition to the “new normal” phase of the Covid-19 mitigation measures.
JAKARTA, KOMPAS – Social restrictions, including the curbs on movement and the requirement to keep a physical distance due to the Covid-19 pandemic, have created a new routine that has led to the birth of the "stay-at-home economy". New opportunities arise due to major changes in consumer behavior, namely from the path outside the network, or offline, into the network, or online, which is supported by digital technology.
That change offers wide opportunities for the country’s 64 million micro, small and medium enterprises (MSMEs), which employ about 116.98 million workers. However, due to problems related to digital access and digital literacy, small businesses are often unable to take advantage of the opportunities.