Wooing Voters with Populist Programs
The two candidates running for president are relying on populist economic programs to woo middle-class voters. However, these programs lack strong narratives and measurable indicators and may not convince more critical middle-class voters.
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Candidate pair Joko “Jokowi” Widodo (second left) and Ma\'ruf Amin (right) share a light moment with rival candidate pair Prabowo Subianto (far left) and Sandiaga Uno (standing) after drawing a number at the General Elections Commission (KPU) office in Central Jakarta on Friday (21/9/2018). In the public event, the Jokowi-Ma’ruf pair got number one and Prabowo-Sandiaga got number two.
JAKARTA, KOMPAS – The two candidates running for president are relying on populist economic programs to woo middle-class voters. However, these programs lack strong narratives and measurable indicators and may not convince more critical middle-class voters.
A Kompas R&D analysis on the vision, mission and programs of the Joko “Jokowi” Widodo-Ma’ruf Amin and Prabowo Subianto-Sandiaga Uno candidate pairs shows that economic programs are key elements in both campaigns.