The Domestic Spirit of Innovation
A million tales have been told about Nusantara’s coffee tradition. Now, those tales must be perfected with the use of technology. The third wave of coffee has arrived.
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A coffee-processing machine is seen at the Indonesia Coffee and Cacao Research Center (Puslitkoka) workshop in Jember, East Java, on Thursday (11/1/2018). The machine was produced based on an order from coffee business players.
A million tales have been told about Nusantara’s coffee tradition. Now, those tales must be perfected with the use of technology. The third wave of coffee has arrived. Now is the time to galvanize domestic products through technology and innovation.
The third wave has led not only to the blossoming of a coffee-drinking culture everywhere. Various innovations have also emerged, including locally made coffee machines. The quality of the nation’s coffee is competitive, yet market penetration remains far below imported brands.