Inequality Between Old and New Media

Kompas/TOTO SIHONO

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Evolution of the media ecology, which has been marked by a social transition from users of old media to users of new media, calls for adaptation and intervention. Because the world of the media as a whole is a multilayered structure, adaptation and intervention must be done at different levels, too. Internally, managers at media companies must adapt to behaviorial changes among the people in how they use the media.

As experts have shown, journalistic media will always be relevent to the developments of the time. However, its managers must make adjustments that focus on: 1) how to serve a public that is increasingly habituated to accessing information digitally; 2) how to formulate media relevance when the issue is no longer a lack of information, but the overabundance of information; 3) how to compete with the new media (social media, search engines, e-commerce, news aggregators, news feeders) with its new mode of communication that is very attractive to the public.