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According to the records of the Indonesian E-Commerce Association, today\'s digital commerce is worth about $7 billion.

By
J. Soedradjad Djiwandono
· 1 menit baca
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Last November, there were interesting events in retail trade. In China, on Nov. 11, there was the Singles’ Day Sales event, supposedly started by bachelor students of Nanjing University, who celebrated their status by having fun together.

The date, Nov. (11/11), was chosen as a sign of their single status. The event was first held in 1993 and the day was named Singles’ Day or Bachelors’ Day. Then in 2011, e-commerce companies used it as a sales campaign to promote their goods on a large scale, and with attractive discounts, it was named Singles’ Day Sales (SDS).

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